Are you a spa, salon or dermatology practice owner and see a great opportunity to increase profits and expand your brand? Creating a new skin care line could be a perfect solution.
Whatever has you considering creating your own skin care line, first we’ll help you to understand the process involved in product development and then some guidelines for picking your manufacturing partner.
Ask the Right Skin Care Questions
We recommend starting with a series of critical questions to determine the aspects of your skin care line.
- What is your vision?
- What is your timeline?
- What are your goals?
- What is your budget?
- What are you hoping to accomplish with your new skin care product?
- What will the product achieve with your customers and your business?
Testing & Selecting Products
Based on your objectives and budget, the next step is to test available skin care products. If you already have a private label partner or are considering a new partner, it will take some work to identify the best products for your skin care line. Many label can offer you the opportunity to test products either by ordering samples or testing in person.
- Scent: does the scent of the product match what you want to accomplish, is it right for your customers and the use you are planning? Is it distinct from other products you offer? Is it phthalate-free?
- Packaging: There is a wide range of quality, recyclable packaging available (e.g. bottles, jars, pumps and closures). How important is unique packaging to you?
- Labeling: What will the design look like? Will the label be smudge and waterproof? Don’t underestimate the importance of labeling; it can make the difference in sales.
Choosing and Manufacturing a Product
Finally, you have selected the best balance of scent, packaging, and labeling that fits your vision and your budget. Exciting! The final stage includes quality control and testing, regulatory compliance, and then manufacturing.
Many skin care product partners will offer free consultations. During the consult, look for a partner that treats your brand like their own and that is focused on your skin care line success. You want your partner to have:
- Experienced, dedicated professionals
- Appropriate certifications
- On-time, flexible delivery
- Integrity and reliable quality control
- Compatible minimum quantity order requirements
Creating your own skin care line can be an exciting and profitable endeavor. Now you know how to begin your journey!
